Between 30° and 40° north latitude lies the"Golden Latitude" with abundant sunshine, significant temperature differences, and fertile soil—ideal conditions for growing premium cotton.

• Abundant Sunlight: Over 2,000 hours of sunlight annually grant cotton fibers natural luster and resilience.
•  Temperature Variation: Daytime energy storage and nighttime fiber strengthening ensure high-quality cotton.
• Fertile Soil: Mineral-rich soil nourishes cotton with natural goodness.

Our cotton is carefully selected from top regions worldwide

The journey of cotton begins here. Through meticulous combing, each fiber is renewed, removing short fibers and impuritieswhile retaining only the longest, finest strands. This process lays the foundation for soft, smooth towels.

• Soft Texture: Eliminates rough short fibers, making towels silky smooth.
•  Enhanced Absorbency: Optimized fiber alignment for superior water absorption.
•  Durability: Long fibers create tightly woven structures, reducing wear and pilling.

When nature meets technology, extraordinary quality is born. Siro spinning reduces lint through a unique twisting process, enhancing yarn strength and texture. Each towel becomes more durable, soft, and refined thanks to this innovation.

•  Reduced Lint: Smooth surfaces prevent pilling or roughness over time.
• Lasting Softness: Maintains a smooth feel even after multiple washes.
• Increased Strength: Stronger yarns extend the lifespan of the towel.